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Our Challenge

What are your first memories of baseball? Maybe it was a Dodger Dog and some nachos with your Dad. What about your first concert? Your first ticket stubs take you back to the thumping of the bass. ScoreBig is helping create these memories everyday by making sports, concerts, theater and event tickets more accessible. Bad Features was challenged with creating ScoreBig’s first mobile app for ticket buying. We were asked to solve challenges in a complex purchase funnel and to improve conversion from ScoreBig’s website e-commerce experience. The team brought events to life through interactive maps and created a product allowing ticket buyers to easily navigate below box office primary and premium secondary inventory in one place. The only place you can do that.

Product Discovery

Data Analysis
Competitive Analysis
Definition and proposal of new user interaction

User Experience and Visual Design

  • Wireframing
  • Prototyping
  • User Testing
  • Design
  • Asset Delivery

Product Management

  • Documentation and Story Writing
  • Agile Methodology alongside ScoreBig’s internal technology team
  • Data Analysis and optimization of the mobile and web products
mobile screens


ScoreBig saw an immediate 500% improvement in e-commerce conversion in their newly launched iPhone app compared to their website. Following these huge results, we were tasked with redesigning the user experience of their web e-commerce funnel.
The first iteration resulted in a doubling of e-commerce conversion on the website!

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