Our Challenge

LMU looks to make the best impressions to pump up their incoming Freshman class. It’s a way to excite students about campus life and life in West Los Angeles. That’s why LMU looked to Bad Features when it came to producing their Freshman orientation kickoff video. They knew this was the perfect opportunity to start things off on the right foot and that they likely wouldn’t get another shot at it. The team looked to real world experiences from current students and the beautiful/action-packed surroundings of the LMU campus to generate excitement and optimism that would carry the new students through their next four years.